Social Media Brand Attitude : The Studies
We discovered a few Social Media Brand Attitude studies with intriguing findings.
The Influence of Social Media Use on Faculty and Student Evaluations of a Major Brand
A journal about how customer engagement on social media affects the brand's overall visibility has recently been published by SpringerLink. The study engaged with 267 customers from two brands, which included 36 academics and journalists, to measure their opinions on the brand's online presence, interpersonal relationships, and promotional efforts. Although the results varied somewhat between brands, all three areas were generally poor in the two samples studied. Relative to the other reviews of professors' impressions of social media among students across a wide range of disciplines ( professor ratings, website visits), brand surveys among total customers have so far been more effective at measuring both product and management awareness and engagement. It is clear that managers should take this type of data into account in order to create interactivity that suite the need for both positive ROI for a brand but also maintain creditor protection without sacrificing quality.
Effects of Social Media Ad Awareness on Brand Image, Attitude, and Success
A study about how social media advertisement awareness can affect brand awareness, brand image, brand attitude, and brand success was conducted. The study found that when people are aware of social media advertising campaigns, they are more likely to understand and make a purchasing decision based on their brands. The study also found that when people have a positive attitude about their brands, they are more likely to purchase them.
How Social Media Influencers effect Brand Perception
A research about the effect of social media influencers endorsements on brand attitude was conducted. The study found that there is amediation effect of attitude towards endorsement on brand perception. Brand perception changes depend on trust and expertise of the endorser.
The Role of Social Media Communications in Brand Interaction
A study about the effects of social media communication on brand interaction was carried out. The study found that social media communication has a significant impact on how two brands interact. One brand managed to improve their sales by using social media to communicate with their customers.
Looking to Cut costs with Social Media Marketing
A study about the effects of social media marketing activities on consumers willingness to pay in the banking industry was conducted. The study found that brand attitude and eWOM had a moderating role on consumers willingness to pay in this industry. Brand equity was also found to be a factor that influenced consumers willingness to pay.
The Role of Social Media Marketing in Luxury Fashion
A paper about the effect of social media marketing on consumer attitudes has been conducted. The study found that luxury fashion companies use social media platforms to connect with their customers,aito cause a decrease in purchase intention. In the study, luxury fashion companies told the respondents that they use social media to connect with their customers and that it is an important way to communicate with them. However, when the respondents looked closer at the features of each social media post, they found that many of these posts did not do enough to capture customer attention. This had a negative impact on customer experience and purchase intention.
Branding on Social Media: The Pros and Cons
A journal about branded content in social media settings showed that the branded experience can be beneficial for businesses. The study found that brands can use branded content to provide a favourable user experience and improve brand awareness. The study analyzed 347 social media posts made by customers of eight different businesses. It found that some brands used more branded content than others, but that the overall effects were generally positive.
Brand Ambassadors: A Role in Social Media during a Crises
A journal about the role of brand ambassadors in social media has been conducted by PACE, S., BALBONI, B. and GISTRI. Their research found that during a crisis, the use ofbrand ambassadors can play a significant role in providing emotional support to customers and maintaining customer trust.
digital social responsibility dente s consumer attitude
A journal about the effects of digital social responsibility on consumers' attitude and eWOM was conducted. Results of the study showed that through social media campaigns, firms can improve consumers' attitude towards DSR and make them more likely to spread positive word of mouth about firms.
The Role of Viral Marketing in Social Media on Brand Recognition
An inquiry about the role of viral marketing in social media on brand recognition found that viral marketing is one of the most effective and imperative marketing strategies. The populous presence of digital technology and social media means that there is a pressing need for businesses to use viral marketing campaigns to reach specificilsified audiences quickly. This study found that by using a VM strategy, companies can boosted brand recognition and gain an advantage over their competitors.