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Social Media Engagement Theory : The Studies

We didnt find many studies on Social Media Engagement Theory that had interesting results.

The Influence of User Engagement on Social Media Usage

A study about how user engagement affects social media usage was conducted by Paul M. Di Gangi and Molly M. Wasko in the journal JOEUC. This study looked into the influence of user engagement on social media usage among different organizations. They looked at how different levels of engagement with social media impacted how often people used these sites and what types of Content they consumed. The study found that users engaged with social media more when they had an emotional connection to it than when they did not have anyconnection to it. They also found that employees who were more engaged with social media perceived their organizations as being more successful and popular than those who were lessengaged with them. However, employee engagement did not seem to impact consumptionrates of specific types of Content, such as news reports or blog posts. The study showed that users are capable of engaging withsocial media even if they do not feel tensions in their relationships wit their organization.

Social Media Engagement Theory : The Studies

The Role of Social Media engagement and Crowdfunding Performance in Real-World Cases

A study about the impact of social media engagement and crowdfunding performance on the funding performance of crowdfunded projects was conducted. The study found that while much of the current crowdfunding literature focuses on the roles of social media engagement in the funding performance of crowdfunded projects, in this study, drawing on data from real-world cases, we examine how product and entrepreneur characteristics can impact fundraising performance.

Social Media Marketing Influences Purchase Intentions in Indonesia

A paper about the influence of social media marketing on purchase intentions was conducted in Bandung, Indonesia. The study was designed to analyze the population of Avoskin skincare products and examine how they are mediating the influence of social media marketing on purchase intentions. The study found that Avoskin products have a strong influence on purchase intentions, which is evident by the high number of Avoskin users in Bandung.

The Seven Pre-Teen Social Media Engagement Activities

A research about pre-teen consumers' social media engagement was conducted. The study found that there are seven social media activities that pre-teen consumers engage in, which are identity, conversations, sharing, presence, and tied in with information sharing/consumption nodes.

The Power of Social Media in Democracy

A paper about the impact of social media on democracy found that communities and countries that produce more social media, have higher levels of political engagement and adoption of policies. The study also found that the use of social media brings people together on a basic level by horizontality, objectivity and openness. Through the use of social media, people can exchange ideas and form opinions rapidly. Additionally, social media platforms present great opportunities for sharing information in an anonymous way which can foster transparency in government.


A paper about followers' engagement with social media influencers has shown that there are a few key factors that influence the interaction between influencers and followers. Influencer characteristics are important in this interaction, as followers tend to be influenced by what they see and hear from their favorite social media people. Account characteristics play a large role in how followers engage with influencers, as they can provide a platform for the influencer to help aspiring artists, entrepreneurs, or other successful people spread their message. Followers' participation factors can also be influential, as they can encourage or discourage followers from engaging with influencers.

How Social Mediaengages the Competition

A paper about the impact of social media engagement on market share found that increased engagement can result in a large increase in market share. This engagement can be increased by post regularly and doing more activities, such as increasing post frequency, holding contests, and maximizing all features. According to the study, these activities can help improve visibility and trust of a company.

The Impact of Personality Traits on Social Media Use and Engagement

An analysis about the impact of personality traits on social media use and engagement has been conducted. The studyims to enhance the understanding of the role that personality traits play in the psychological dynamics underlying social media use and engagement. Therefore, this paper conducts an extensive literature review regarding personality, trait and personality traits taxonomies and puts emphasis on Big Five Personality Traits.

Branded Content: How to Exploit the Unseen Motives for Engagement

A study about promotional communications revealed that certain behaviours may be less transparent when it comes to branded content on social media. For example, sources of messages may inspire trust more than others, prompting consumers to take more time to read and engage with the content. Additionally, brands' motives may be less audible when the message is coming from a third-party source. By understanding these hidden motivations, brands can better understand how their content is impacting consumer engagement and satisfaction.

The Consumerization of Social Media: A New Wave of Forces at Play

A study about consumer Ad engagement in social media has yielded a holistically angled view of consumer behavior, seeing both service-dominant and product-centric elements at play. Theoretically, ads can be assessed based on how well theycognitively engage users, generating motivatable urges that ultimately shape usersÂ’ decisions. This study found that the trend across social media platforms is for consumers to lean more towards service-dominant propositions as opposed to product offerings. Overall, this shift may be attributed to a number of reasons, one of which is the growing trend for businesses to offer more comprehensive services over individual products. With more information available at a greater length and frequency, businesses may be able to omit or reduce product offerings in order to better align their promotion with their customerÂ’s needs.

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